01
Audit
Audit Pixel & compte
Pixel + CAPI verification, deduplication, conversion quality, account structure. Most accounts lose 30% of their conversions before we even touch the creative.
Facebook + Instagram campaigns, catalogue retargeting, Lookalike audiences, native Reels and Stories creative, pixel + CAPI tracking.
No black box: every phase has a concrete deliverable and a time window agreed up front. You know exactly where we stand, at any moment.
Pixel + CAPI verification, deduplication, conversion quality, account structure. Most accounts lose 30% of their conversions before we even touch the creative.
Acquisition, consideration, retargeting, retention. Customer-value lookalike audiences, qualified interests, clean exclusions.
Visual briefs, A/B hooks, statics + carousels + Reels, Advantage+ Shopping, Meta DPA catalogue. All in native French.
Creative rotation every two weeks, funnel-by-funnel reading, CAC vs Google trade-offs. No dormant creative fatigue.
What's actually under the bonnet. Each column is a working sub-system, not a marketing line.
iOS-proof tracking — Server-side CAPI, deduplication, hashed match keys — tested on 13 Trappe e-commerce sites in production.
No vanity reporting — If Meta says ROAS 4 and GA4 says ROAS 1.2, we dig until we know which one is lying.
Honest cross-channel arbitrage — If Google Shopping costs 30 percent less than Meta on the same product, I tell you.
Arbitrage cross-canal honnête : si Google Shopping vous coûte 30 % moins cher que Meta sur le même produit, je vous le dis
Not the generic "why choose us" FAQ — the real questions about budget, timeline and scope you're asking yourself at 10pm.
A more specific question?Yes — provided you have a clean Pixel, a working CAPI, and creatives built for the native format. The accounts that think Meta no longer works are typically measuring half their conversions and running static creatives recycled since 2022.
Expect 4 to 6 weeks to rebuild tracking (Pixel + CAPI + deduplication), rewrite the campaign structure and launch a first wave of creatives. The first real data-driven decisions come at 8 weeks, once the algorithm has learned.
I supply creative briefs, hooks and headlines in native French. The visual production can be handled by your team, a partner freelancer or a studio. I align briefs to the funnel and the A/B testing plan — no creative goes outside the framework.