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05 · Service 05 · Marketplaces

Marketplaces — Amazon & Etsy

Amazon FR / NL / IT / UK seller setup, listing optimisation, A9 keyword work, FBA strategy, Etsy shop management, multi-marketplace pricing.

Let's talk All services
04 places
Amazon · Etsy · ManoMano · Cdiscount
12
Marketplace deliverables
3 pays
FR · DE · NL
A9
Amazon algorithm
The problem

Where things usually get stuck.

  • You're on page 4 for your own keywords while Chinese competitors are wiping you out 60 percent cheaper.
  • Your Sponsored Products campaigns run at 35 percent ACoS and shred your net margin.
  • Your IPI score is below 400, FBA caps your inbound and sales plateau for no obvious reason.
  • Every quarter you discover a new VAT OSS/IOSS, EPR France or EU GPSR obligation — and nobody on your team knows how to handle it.
  • Your Etsy shop gets 200 views a day and zero sales: generic tags, flat photos, Etsy SEO treated like Google SEO.
My solution

The approach I bring you.

  • Full seller-account audit in 72 hours: Health, IPI, Account Health Rating, listing defects, ACoS per campaign, real margin ACoS.
  • Listings rewritten to current A9 standards: dense 180-character title, 5 benefit-first bullets, structured HTML description, 7 backend keywords with zero repetition.
  • Pricing aligned with your own site: strategic Buy Box, no cannibalisation, repricer set to margin floor — not blind competitor matching.
  • Amazon Ads restructured in 3 layers: Auto for mining, Manual exact on profitable terms, Sponsored Brands for brand defence — each ad group with its own costed ACoS target.
  • Etsy treated as a platform in its own right: 13 relevant tags per listing, lifestyle + detail photos, 5-15s video, shop sections designed for internal navigation.
How it unfolds

Four steps, documented.

No black box: every phase has a concrete deliverable and a time window agreed up front. You know exactly where we stand, at any moment.

01 Audit

Audit comptes & listings

Seller Central diagnosis, IPI score, listing quality, ACoS, Etsy taxonomy. We work out what can be saved and what needs rebuilding.

02 Plan

Omnichannel strategy

Marketplace vs own-site mapping, dynamic pricing, multi-country Amazon plan FR/NL/IT/ES + Etsy + ManoMano.

03 Build

Listings & A+ Content

Rewriting titles, bullets, descriptions, backend keywords. A+ Content creation, optimised photos, Etsy listings rebuilt.

04 Iterate

Pilotage Sponsored Ads

Sponsored Products / Brands launch, BSR and ACoS tracking, weekly adjustments, dispute and review management. Margin before volume.

In concrete terms

What you get, line by line.

01 Amazon Seller Central audit: Account Health, IPI, listing defects, ACoS per campaign, margin ACoS, Buy Box share
02 Amazon seller account creation and unblocking (FR, DE, IT, ES, NL, UK, US) — including video verification and documents
03 A9 keyword research via Helium 10 + Brand Analytics search query report: volume, conversion, intent, opportunity
04 Full rewrite of 20 to 200 listings: 180c title, 5 bullets, description, backend keywords FR/DE/IT/ES/NL
05 A+ Content creation (image + text modules) and A+ Premium where eligible, 7 modules per listing
06 Multi-page Amazon Brand Store with category navigation and seasonal banners
07 Vine, Coupons, Lightning Deals and Prime Exclusive Discounts run on a margin-aware calendar
08 Sponsored Products campaigns: Auto (mining), Manual broad (expansion), Manual exact (profit), with negatives managed weekly
09 Sponsored Brands campaigns (video + Store collection) and Sponsored Display retargeting + similar-to-views
10 Etsy shop: 13 tags per listing, lifestyle + detail + scale photos, 5-15s video, optimised shop sections, clear policies
11 Regulatory compliance: EPR France, EU GPSR, VAT OSS/IOSS, optimised FBA inbound shipping plans
12 Weekly reporting: sessions, conversion, ACoS, TACoS, Buy Box share, IPI, AOV per marketplace, with concrete actions
Tools & technology

The toolkit I use day in, day out.

Amazon Seller Central Amazon Vendor Central Amazon Ads Console Brand Analytics Etsy Seller Tools Helium 10 Jungle Scout DataDive eRank Marmalead Sellerboard Manomano Pro Cdiscount Pro BackMarket
Marketplace capabilities

Listings, ads, logistics.

What's actually under the bonnet. Each column is a working sub-system, not a marketing line.

01 Capability

A9 & A+ Content optimisation

  • Titres denses 200 caractères, bullets convertissants, mots-clés backend.
  • Modules A+ Content / Enhanced Brand Content avec storytelling produit.
  • Photos optimisées : fond blanc, lifestyle, infographies bénéfices.
Algorithme A9 vélocité · qualité · IPI
02 Capability

Amazon Ads run on margin

  • Sponsored Products structurées par BSR et marge produit.
  • Sponsored Brands pour défendre la marque sur les requêtes propres.
  • Sponsored Display retargeting — pas d'arrosage hors catalogue.
ACoS cible par catégorie, pas global
03 Capability

Multi-marketplace Europe

  • Amazon FR / NL / IT / ES — TVA OSS, transporteurs locaux, devises.
  • Etsy : tags, sections, politiques, photos. Algorithme search distinct.
  • ManoMano et Cdiscount selon votre verticale et votre marge.
4 marketplaces Amazon · Etsy · ManoMano · Cdiscount
Why me

What sets me apart in concrete terms.

01

Marketplace + own site, one person — No internal turf war between channels, pricing arbitrated on total margin.

02

6 European Amazon markets in production — Practical knowledge of VAT, EPR, GPSR, post-Brexit customs.

03

Margin ACoS, not vanity ACoS — Every SKU costed with FBA fees, refunds and returns — loss-making units cut.

04

Etsy traité comme Etsy, pas comme un mini-Amazon — algorithme Lily, recency boost, tags long-tail, photos lifestyle imposées

The real questions

What founders tell me ask me before you sign.

Not the generic "why choose us" FAQ — the real questions about budget, timeline and scope you're asking yourself at 10pm.

A more specific question?
  • Do you really need to be on Amazon?

    Not always. Amazon erodes your margin but delivers volume and social proof. For premium brands or artisan products, Etsy can be enough. I help you weigh marketplace vs your own site based on margin, not reflex.

  • FBA, FBM or both?

    Depends on your stock turn, margin and inventory. FBA for fast-moving SKUs and the Prime Badge; FBM for high-volume or low-margin products. We model both scenarios across your catalogue before moving a single box.

  • Do you also manage the other marketplaces?

    Yes — Amazon FR/NL/IT/ES, Etsy, ManoMano, Cdiscount, and depending on your vertical, Decathlon Marketplace or Conforama. I know the quirks of each platform (algorithm, fees, logistics) and I judge which ones are genuinely worth your time.

Let's start

Ready to take action on marketplaces — amazon & etsy?

Let's discuss your project
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