Grocers, butchers, bakeries, restaurants, florists, ethnic shops, hair salons, opticians, pharmacies, craft workshops — your revenue plays out within a 5 km radius. More views on your Google profile, more calls, more directions, more shop visits, more sales. I build the full system — GBP, local SEO, Google Ads, Meta geo-targeted, vitrine site, social, reviews, loyalty — and steer it monthly on real numbers, not branding.
No generic “all sectors” pitch. Here are the typologies where I have data, cases and a battle-tested framework.
Moroccan, Turkish, Indian, Italian, Vietnamese, Asian and African grocers. Tight-knit community, emotional product attachment, religious calendar. Lever: Reels of new arrivals + WhatsApp Business + Meta geo-targeted on a 10 km radius.
Traditional food trades. Advantage: quality you can see, craft you can film, loyal customers. Lever: premium Google Business Profile, weekly product photos, structured customer reviews, short videos of production steps.
Local restaurants, bistros, niche kitchens, food trucks. Lever: signature-recipe Reels + digital menu + retargeting Google Maps visitors + reputation management on TheFork/Tripadvisor.
Premium and emotional products. Lever: long-tail local SEO ("wedding florist Strasbourg"), Instagram inspiration, seasonal campaigns (Valentine's, Mother's Day, Christmas), local partnerships.
Hairdressers, beauty studios, barbers, nail bars, spas. Lever: visual-first Google Business Profile, online booking (Planity, Treatwell or native), behind-the-scenes Reels + results, Meta Ads for local 25-45 audiences, a simple loyalty programme.
Trust trades with repeat custom. Lever: local SEO for commercial queries ("optician near me"), geo-targeted Google Ads Search on precise intents, structured review strategy, educational content (eye health, advice).
Nine concrete projects, never all activated at once. We start with the 2 or 3 that produce the fastest return, then expand depending on your margins and priorities.
Full optimisation: primary + secondary categories, attributes, opening hours (bank holidays included), weekly photos, monthly posts, 100 percent of reviews answered within 48h. GBP is your number one channel — it shows up BEFORE your website.
Consistent NAP citations across 20+ directories (Yelp, Tripadvisor and local equivalents depending on trade), local backlinks (regional press, neighbourhood blogs), geo-targeted content on your site. Goal: top 3 of the Local Pack for your commercial queries.
Store Visit campaigns within 5-10 km, cultural or demographic affinity audiences, retargeting of GBP/site visitors. Monthly budget of EUR 50-150 is enough to generate measurable footfall.
Segmented broadcast list for new arrivals, promotions, religious or seasonal events. 200 loyal contacts convert better than 10,000 lukewarm followers. WhatsApp catalogue setup + Make automation.
15-60 second Reels structured around 5 content pillars: new arrivals, recipes, product education, behind-the-scenes, seasonal calendar. Weekly schedule + visual briefs + production in-house or outsourced.
No need for a full e-commerce site — a 5-page WordPress shop window (Home, Products or Menu, Gallery, About, Contact) is enough to reassure and direct to GBP, WhatsApp or booking. Managed hosting, security, 90+ mobile PageSpeed, LocalBusiness schema baked in.
Geo-targeted Search campaigns on hot commercial intents ("{trade} {city}", "{trade} open now"), location extensions, ads inside Google Maps. EUR 100-300/month depending on area. Phone calls + directions tracked as conversions.
Automated review request after visit (in-store QR code, WhatsApp link, post-purchase SMS), 100 percent reply rate within 48h in English + secondary language, monitoring across Yelp / TripAdvisor / Google. Target: one new review per working day, average rating 4.7+.
Simple loyalty programme (digital card, points per visit or per euro), email + SMS opt-in collected at the till or via QR, monthly reactivation campaigns ("we miss you"), birthday offer. Tiny cost, huge margin on existing customers.
No black box: every phase has a concrete deliverable and a time window announced upfront.
Visit to your shop (in person in Strasbourg, remote elsewhere), GBP audit, social audit, local SEO audit. Written report with 3 priorities.
Costed action plan month by month — what to publish, what to optimise, which reviews to chase, which Meta budget. You approve before we launch.
GBP optimised, citations built, first Meta campaigns live, WhatsApp set up, editorial calendar signed off. 4-6 weeks depending on scope.
Concrete monthly reporting: new in-store customers, follower growth, Meta ROI, top content. We keep what works, cut what doesn't.
The real questions about budget, deadlines and scope. Not the generic FAQ.
A more specific question?Tell me about your shop, your area, your current situation. I’ll come back within 24 h with a concrete first read.
Let's talk